Monetize Your Expertise

Digital goods such as online courses, eBooks and webinars are a passive income opportunity. They broaden the reach and recognition of Registered Dietitians as the authority in nutrition.

 Understanding the steps in the process and how/where to effectively market can give you a jump start and build a steady income stream.

webinar title slide for getting started with digital products continuing education webinar

Key Learning Objectives

The Case for Digital

Discuss the current business landscape of digital goods and the opportunity for RDNs, including the use of promotional digital items (freebies) and as direct revenue-generating products.

Product Creation 101

Review types of digital goods (courses, e-books, videos, downloads) and the importance of validating idea prior to product development. Discuss identifying target customer and creating a product prototype.

Making Sales

Discuss marketing strategies that are unique to digital products. Highlight best practices using examples from successful RDNs. Review how to develop a plan that maximizes sales generated from digital products.

On Demand Webinar Access (1 CEU)

Take the training now. You’ll have immediate access the webinar and CEU certificate on the post registration page.

CDR Activity Number: 176623 (Type 175 Lectures/Webinars)

Expiration Date (must be completed prior to this date): 04/26/2026

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